Concepts

API resale margin: cost vs what you charge

How to price AI wrappers and products so provider COGS, payment fees, and overhead still leave healthy margin.

Published 2026-07-31

Three layers of cost

Provider tokens are only the first layer. Add per-request overhead (moderation, logging) and payment or platform fees before you call a price “profitable.”

Markup is not margin

A 100% markup means you charge 2× API cost, but fees and overhead shrink the real margin. Always check margin % on the final customer price.

Set a floor, then a target

Break-even covers costs after fees. Target price adds the margin you need for support and product development. Use the margin calculator for both.

FAQ

Is this the same as SaaS unit economics?

Related but narrower. The margin calculator focuses on cost vs customer charge per request. SaaS unit economics adds MAU, adoption, and seat plans.